Market research at the Base of the Pyramid!

BOPinion is a revolutionary way of gaining commercial market insights into the mass consumer market of the developing world and the Sibesonke community. The service will give companies and organisations information on products, marketing, and advertising but also on health issues and HIV awareness from the current and future opinion leaders and mass consumers across the developing world. We partner with consumer research specialists to provide professional market research results

• quickly  – for example, send us an order on Friday and you’ll have the results waiting on Monday morning!
• from concentrated, large, or diverse geographic areas
• with unprecedented flexibility
• from rural to urban areas
• at low cost

BOPinion is currently available across the whole of South Africa.

BOPinion & The Sibesonke Community

Our service provides the Base of the Pyramid's opinion; their BOPinion! Surveys are sent to our Sibesonke community across South Africa through our Sibesonke service, and they primarily represent young, low-income, black opinion leaders. They have traditionally been a hard to reach demographic, yet through the technological developments of Sibesonke, their voice can now easily be heard.

How it works?

We use cell phones dialing a *number# string (USSD) to conduct user surveys. Phone owners can conveniently access a questionnaire sent to their phone and reply with their answers. The data is accumulated instantly with results being aggregated in real time.

BOPinion thus allows very fast results with cost competitive pricing in large geographic diversity. Sequential surveys allow full freedom to rethink the next set of questions for the same interviewees after analyzing the answers to previous questions. We manage the survey, you just give us the questions to be asked directly by e-mail or with our online tool.

Because BOPinion works on even 10 year old phones, we reach the Base of The Pyramid effectively - including those in rural areas. But BOPinion works also on smart phones to reach higher end markets.

Case Examples, The BOP Blog, and Customer Testimonies

During the 2010 World Cup we conducted several surveys on varying topics, which can be found here. These are few case examples we are sharing for free with you, to show you the type of information you can get from Bopinion service.
Do also check our BOP Blog for A Taste of Life in Emerging South Africa where we discuss different topics in light of Bopinions from our Sibesonke community.

Please Contact us to find out more about our Bopinion services!

"We used Sibesonke's community to assess reactions to a limited product offer in terms of pricing and overall appeal.  The process was effective and much quicker than is usual for research, so we could quickly act on the results in order to be able to quickly respond to market conditions.  Moreover, the results were analysed in line with a proper understanding of our competitive market even though it was the first time we had used the service.  I recommend it as a very well priced research avenue for those in need of quick results." - KFC South Africa