The Cup, starting on June 11th, is a unique opportunity for us to give less privileged South Africans a voice in the world (wide web). We want soccer fans and companies alike around the globe to get a better understanding of how life tastes in townships around Cape Town, what living on a farm in rural SA is really like, what are the daily challenges in informal settlements in Durban - informal means here illegal, without official permission.

Understanding is the first important step for creating a better future. The less privileged black majority is a big economic power in a country of almost 50 million people. We are eager to bring some insightful facts on the table when many in the world will look at South Africa to not only watch the soccer games, but also to see more of the country, its fascinating nature, amazingly diverse society (11 official languages and more unofficial ones), rich and controversial history, and - of course – its people.

Contact us if you have questions!